According to social media analyst Jason Falls, Second Life may not be the online nirvana it's cracked up to be. In his blog Jason analyses the marketplace on Second Life and finds that virtual life is a risky business for investors.

"I find it hard to believe so many companies are setting up shop and social media strategists are quick to recommend it as a good place to reach consumers."

Read Jason's blog for more analysis and commentary.

When Linklaters’ Facebook group contains over 900 members they're doing more than just looking hip. The legal field is about collabaration, and they've discovered that traditional methods can be supplemented by social networking tools to great effect.

And they're not alone. A recent tally reveals that Allen & Overy has 866 Facebook members, Baker & McKenzie has 699 and DLA Piper, 632. With the move to online tools such as wikis and blogs for sharing and aggregating information, there is only one way to describe the rate of adoption in the legal community. Thrilling.