The rise and adoption of web 2.0 tools in the public sphere has been phenomenal.  As trust in web 2.0 technologies is becoming commonplace, enterprises are discovering rapid new ways of doing business.

And not just in media and technology industries.  Web 2.0 tools have been developed to allow brokers to navigate through the maze of information to quickly find the edge on transactions.  Information officers can centrally manage and personalise taxonomy databases for entire departments.  RSS aggrigators assist press clipping agencies to find out what an online public is writing about their clients.

It doesn't stop.  RSS has been used to reduce email overloads by intelligently delivering personalised content to staff.  Internal intranets are being redesigned around feeds, all with centralised reporting.  Widgets allow staff to customise the data they need across departments to keep on top of their work.

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